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Medical spine clinic – Faisal Shahzad

A medical spine clinic offering treatment for back pain, sciatica, and orthopedic conditions.

The Client

A medical spine clinic offering treatment for back pain, sciatica, and orthopedic conditions.

The Goal

Generate high-quality patient leads at a low cost while expanding reach across multiple regions.

What Stood in the Way

● Multi-country targeting complexity

● Low awareness of specialized spine treatments

● Need for strong medical trust positioning

● Ensuring lead quality over volume

● Limited budget scaling pressure

The Execution Plan

● Strategic Campaign Planning: built high-intent medical keyword clusters

● Channel Optimization: focused on Search campaigns with local intent

● Cost Control: aggressive CPL optimization strategy

● Performance Tracking: focused on lead-to-consultation quality

Customer Journey Blueprint

Stage 1 — First Impression: Pain-based searches like “back pain treatment” were targeted with localized campaigns across Canada and Pakistan.

Stage 2 — Building Belief: Retargeted users received educational and trust-based messaging highlighting clinic expertise and treatment success.

Stage 3 — Closing the Sale: A strong “Book Consultation Today” CTA drove form submissions and tracked calls.

Stage 4 — Keeping Them Coming Back: Remarketing targeted users who didn’t book appointments to bring them back into the funnel.

Testing & Iteration

Geo-based performance segmentation, pain-focused versus solution-focused messaging, and keyword refinement for high-intent patients were all tested.

Scaling Decision

Top-performing geos were scaled while low-quality traffic sources were eliminated, significantly improving overall ROI.

The Numbers

Total Spend: £26,840

Lead Value Generated: £1,987,400

ROAS: 74.05

Client Feedback

“The campaign brought highly relevant patient inquiries and significantly increased consultation bookings across both regions.”

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