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Kids Clothing E-Commerce Store – Faisal Shahzad

Scaling Kids Clothing E-Commerce Store with Stable ROAS in the US Market

The Client

A US-based kids apparel e-commerce store offering everyday and seasonal clothing for children.

The Goal

Increase online sales volume while maintaining a stable return on ad spend.

What Stood in the Way

● Competitive fashion e-commerce market

● Seasonal demand fluctuations

● Creative fatigue in ad performance

● Audience saturation in Meta + Google ads

● Need for consistent scaling strategy

The Execution Plan

● Strategic Campaign Planning: structured product-based Shopping campaigns

● Channel Optimization: Google Shopping + remarketing layers

● Cost Control: optimized product feed and bidding strategies

● Performance Tracking: conversion-focused optimization approach

Customer Journey Blueprint

Stage 1 — First Impression: Product-based search campaigns targeted parents to acquire broad shopping traffic.

Stage 2 — Building Belief: Users who viewed products were retargeted with dynamic ads showcasing best sellers.

Stage 3 — Closing the Sale: Cart abandonment recovery campaigns used discount-based urgency ads.

Stage 4 — Keeping Them Coming Back: Repeat purchase targeting kept returning customers engaged.

Testing & Iteration

Creative variations across product categories, feed structure for CTR, and audience segmentation by purchase behavior were tested.

Scaling Decision

Winning product categories were scaled and underperforming SKUs removed to improve overall efficiency.

The Numbers

Total Spend: $22367.33

Revenue Generated: $744,132.14

ROAS: 33.27

Client Feedback

“The performance exceeded expectations, especially with such a strong ROAS at scale.”

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