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Kids Clothing Brand – Faisal Shahzad

Scaling High-Converting E-Commerce Campaigns for a Kids Clothing Brand in the US Market

The Client

A US-based kids clothing e-commerce brand offering casual and premium apparel for children.

The Goal

Scale online sales while maintaining strong ROAS and reducing acquisition costs.

What Stood in the Way

● High competition in the kids fashion niche

● Seasonal buying behavior

● Scaling ads without hurting ROAS

● Creative fatigue in ad performance

● Audience saturation challenges

The Execution Plan

● Strategic Campaign Planning: built a product-focused Shopping campaign structure

● Channel Optimization: Google Shopping + Performance Max scaling

● Cost Control: optimized product feed and bidding strategy

● Performance Tracking: ROAS-focused performance monitoring

Customer Journey Blueprint

Stage 1 — First Impression: Product-based search and Shopping ads reached broad audiences for awareness.

Stage 2 — Building Belief: Product viewers and cart abandoners were retargeted with dynamic product ads.

Stage 3 — Closing the Sale: Discount-driven remarketing campaigns used high-intent purchase CTAs.

Stage 4 — Keeping Them Coming Back: Repeat customer targeting campaigns kept buyers engaged after purchase.

Testing & Iteration

Product creatives, shopping feed titles and images, and audience segmentation by purchase intent were all A/B tested.

Scaling Decision

Scaling was focused only on winning product categories while low-performing SKUs were suppressed.

The Numbers

Total Spend: $68,340

Revenue: $221,470

ROAS: 3.24

Client Feedback

“Sales improved steadily with consistent ROAS, and the campaign structure helped us scale predictably.”

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