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Dental Clinic – Faisal Shahzad

Generating 150+ Daily Leads for a Dental Clinic Group at $1.04 CPL with Scalable Meta Ads System

The Client

A dental clinic group operating across Canada, UAE, and Pakistan, offering general and cosmetic dentistry, needing a system to generate qualified leads at scale across regions.

The Goal

Generate a high and consistent volume of qualified patient leads at the lowest possible cost while maintaining strong lead quality across all regions.

What Stood in the Way

● Highly competitive healthcare advertising space across multiple regions

● Difficulty filtering low-intent users from genuine patients

● Need to build trust and authority for medical services online

● Ensuring low cost per lead without compromising quality

The Execution Plan

● Strategic Campaign Planning: researched patient pain points around dental issues and urgency-driven treatment needs

● Channel Optimization: built structured Meta Ads campaigns focused specifically on lead generation

● Cost Control: continuously optimized ad delivery to maintain extremely low CPL while improving lead quality

● Performance Tracking: integrated tracking systems and campaign data analysis to evaluate lead quality in real time

Customer Journey Blueprint

Stage 1 — First Impression: Pain-point creatives on dental issues targeted health-related interests and behaviors to capture attention.

Stage 2 — Building Belief: Credibility-focused retargeting highlighted doctor expertise and case results to build trust.

Stage 3 — Closing the Sale: Optimized lead forms and booking pages with urgency CTAs drove consultation bookings.

Stage 4 — Keeping Them Coming Back: Remarketing to non-converters reinforced treatment effectiveness and encouraged bookings.

Testing & Iteration

Pain-point-based creatives, regional audience segmentation, and CTA/lead-form variations were tested to improve conversion and reduce drop-offs.

Scaling Decision

The lead generation system was scaled efficiently across all regions, with budget continuously adjusted based on performance to maximize lead flow at the lowest possible cost.

The Numbers

Total Spend: $140,590

Cost Per Lead: $1.04

Average Daily Leads: 150+

Client Feedback

“The results have been nothing short of phenomenal. The consistency and scale of daily leads completely transformed our patient acquisition system.”

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