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Men’s Health (ED Treatment) – Faisal Shahzad

Scaling High-Intent Men's Health (ED Treatment) Leads in the US Market with Strong ROI Efficiency

The Client

A US-based men’s health clinic focused on erectile dysfunction treatment and related telehealth medical services.

The Goal

Generate confidential, high-quality patient leads at scale while maintaining strong cost efficiency in a highly competitive healthcare vertical.

What Stood in the Way

● Strict advertising restrictions in the healthcare niche

● High competition for “ED treatment” keywords

● Need for discreet and trust-based messaging

● Filtering non-serious inquiries

● Maintaining compliance while scaling campaigns

The Execution Plan

● Strategic Campaign Planning: built a compliance-safe, intent-based keyword strategy

● Channel Optimization: focused on high-conversion Google Search campaigns

● Cost Control: tight bid strategy to maintain a stable CPL

● Performance Tracking: conversion tracking optimized for qualified patient leads

Customer Journey Blueprint

Stage 1 — First Impression: High-intent searches like “ED treatment online” were targeted with confidential, solution-driven messaging.

Stage 2 — Building Belief: Engaged users were retargeted with trust-based creatives highlighting privacy, medical safety, and effectiveness.

Stage 3 — Closing the Sale: A strong “Get Confidential Consultation” CTA drove fast patient inquiry submissions on optimized landing pages.

Stage 4 — Keeping Them Coming Back: Remarketing to users who didn’t complete consultation forms reinforced trust messaging.

Testing & Iteration

Compliance-safe ad copy variations, urgency versus medical-reassurance messaging, and keyword match types were tested for lead quality improvement.

Scaling Decision

High-performing campaigns were scaled while low-quality traffic was filtered out through negative keyword expansion and audience refinement.

The Numbers

Total Spend: $487,930

Lead Value Generated: $5,215,800

ROAS: 10.69

Client Feedback

“The campaigns brought consistent patient inquiries while maintaining strict compliance and high-quality lead flow. The performance was highly valuable for our clinic growth.”

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